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GOOD BEAUTY / WEST TOWN

Custom Hair Color in West Town, Chicago

A color appointment should start with a conversation about you. Good Beauty creates personalized hair color with attention to your starting shade, previous services, preferred maintenance and the way you want your hair to feel.

Plan your appointment
Custom Hair Color inspiration from Good Beauty Chicago

Find the direction before choosing the technique

Bring inspiration, but also describe what you like about it. Is it the warmth, brightness around the face, depth through the roots or the softness of the grow-out? That information helps your stylist plan the color placement and decide which booking category is appropriate.

Color knowledge, shared beyond the salon

Owner Carla is part of the Moroccanoil Color Professional team and teaches stylists about color formulation and modern techniques. At Good Beauty, that education-first perspective supports thoughtful conversations about your color plan and upkeep.

Make room for your hair history

Tell your stylist about box color, bleach, henna, smoothing services and any previous color challenges. A dramatic change may need a consultation or more than one appointment. Your stylist will discuss what is realistic for your starting point before you commit.

Before your appointment

Bring inspiration photos and a summary of recent color services. Mention your maintenance budget and how frequently you want to return.

Explore Custom Color or request a consultation for the right service combination.

For current pricing, provider availability and service details, use our live booking menu. Review our salon policies before reserving your visit.

Custom Hair Color: your questions

Which color appointment should I book?

If you are changing your color significantly or are unsure, start with All & Any Consultations. The live menu also lists Custom Color and Premium Color-Single Process.

Does custom color include a haircut?

Do not assume a haircut or other add-ons are included. Check your selected services with the salon before confirming.

Where is the color salon located?

Good Beauty is now at 1809 W Chicago Ave, Chicago, IL 60622 in West Town.